Can you afford not to?

30 day blog challenge post 3. Can you afford not to?

I have run a low cost networking group Wightbuzz for businesses on the Isle of Wight for 4 years.

SAMSUNG Now in its fifth year, I have linked with my son and his graduate friends to add to the local brand. We have created Allthingsnetworking.com to take our brand to a global level. As we start expanding, I have been reflecting on the past. I have been very mindful of making sure my group was affordable. Some people pay a years money up front without batting an eyelid. Others haven’t joined because they say they can’t afford it. I find this very interesting. Many of those who say they can’t afford it will happily  have coffee in local coffee shops that are part of national chains

 

Frog and snake in CostaThey think nothing of paying £3 per cup and some of them will do this several times a week – I know I have seen them (social media reveals much) I wonder why then, do they not see the value of business mentoring, networking sessions, one to ones, social media training, ferry discounts, loan of business books, plus much more as excellent value at £12.50 per month? The equivalent of just over 4 coffees a month.  It is clearly down to mindset. If they are running a business what about a marketing budget? I’m hard pushed to think of any other marketing they could get for this price (and they get me too!!) It is all about return on investment. Surely, if they gave it careful thought, they would realise that if they invested in putting in time to interact with members either in our online group or in person at meetings, took advantage of the business book loan system, or the ferry discounts etc. they couldn’t fail to benefit their business. I think I will add to my video trainings with a video about mindset.

I have to admit that recently, I was almost guilty of this (as I was in my early business days) There was a black tie, business to business event, recently with quite a high ticket price. I decided I couldn’t afford to go but after a little more careful thought, I realised I couldn’t afford NOT to go. I run a business networking group! All the attendees were connected to/ran local businesses – sheer madness not to be there. One of my members was also on the short list for an award so it was important to offer support. That was it, my mind was made up. I purchased my ticket (after a slight panic when the system told me no tickets left!! – I emailed to go on the reserve list and was rung next day – system was not correct  –  phewie!!)

I am so glad I went. My son, who works with me now (albeit from the other side of the world) asked me to trial an app which would actually put our skills in front of the attendees via the displayed twitter feed . We dominated the feed all night and it was noticed.  Result!

Suffice it to say, I am now in follow up conversations with several people who I met that night. There is much interest in Wightbuzz and our social media skills. The results will generate far more than the ticket price. I’ll make sure they do. So what do you think? Can you afford not to?

Blog Post #4 It’s party night as we celebrate Wightbuzz’s 4th birthday

Blog Post #4 It’s party night as we celebrate Wightbuzz’s 4th birthdayHappy Birthday

I can’t believe we have already reached our 4th Wightbuzz birthday and what a way to celebrate – with the launch of our global brand Allthinksnetworking . It is a very exciting time for us and so I take a few minutes to reflect on why I started Wightbuzz and how it is making my dreams come true. – So a quick flashback in history to bring you up to speed.

I am a teacher by profession and spent 30 years nuturing little people and then slightly bigger people and helping them to achieve their potential. My first jobs were in the primary sector in the state system until my first born,  Toby arrived on 24th November 1975. I spent 18 happy months at home being mum. I decided I wanted to work but didnt want to put my son in care so what better than open a nursery school and take him to “work” with me. Perfect! Baby number 2 , Natasha, very obliging arrived on 24th March 1978, (19 days late and very conveniently made it to the Easter holidays and was born on good Friday and mum and baby were back at “work” 2 weeks later – perfect!) baby number 3, Tristan was born on 15th October 1981 (would love him to have been late and arrived on 24th – do you see a pattern here? – and it would have been half term too) but as Natasha was 19 days late and a 10lb plus baby, they were taking no chances. And here they are now taken at a recent family gathering.

my gorgeous three

Well 21 years later, I began to lose the will to live as the council and government were changing my role.Had I wanted to be  secretary – that is the path I would have chosen!!!

I continued in teaching for another 7 years but along the way I had become a book seller by chance so when teaching had lost all of its appeal, I decided that full time book selling was my preferred option. I had a home based business with a children’s book publisher and I had enormous fun travelling the country in my van laden with beautiful books (I could write my own book about that too!) I won awards and had a lot of fun.

Party Plan Shining star awards

I joined a local referral  network group where I became the top referrer connecting people and introducing thousands of pounds worth of business to the group. Eventually I decided to walk away from the book company as they moved the goal posts and I wasn’t prepared to have my business compromised. Therefore I had to leave the networking group as I no longer had a business for which I needed referrals. .I then decided to take the #ecofriendly route and joined #wikaniko. I needed to find a network group so went back to the one I had been in before.  I went to visitors day, then to two trial days before filling out the application form. I got a call -The conversation went like this!  We are NOT accepting your application. Do you mind telling me why? Oh no I can’t tell you why.

Well when you are a networking guru (as the county press called me – ) or a connection queen (as Veronica Pullen so nicely named me ) you tend to have a big network so I used the network to find out why and sure enough it gave me the answers. I won’t bore you with the details. Suffice it to say those who didn’t want me were doing a huge disservice to the group by denying them my skills. However, not to be deterred, I decided the only way was UP!! I opened up my own network group and Wightbuzz was born. Over the years I have helped very many businesses. People have come and gone and many have stayed. Sometimes, like most businesses , the ride was bumpy but we have arrived in a fantastic place as we celebrate birthday number 4.

When I started Wightbuzz, my facebook friends wanted me to bring the networking to the North Isle as we, who live on the Isle of Wight, so lovingly call the mainland. I tried but clearly the time was not right. I continued to network as hard as I could across the Island connecting many people who continue to do business together whether they are still members or not. I had the vision of helping many people. The Island is quite deprived and unemployment is high. I wanted to see more people get into work through Wightbuzz and to help and serve the community too. My perserverance has paid off. I am starting to see some wonderful collborations between members. Members support members in times of crisis and are also there to shout from the hilltop when praise is due. I love my wightbuzz family. They are really doing me proud. When I won my mumpreneur award in 2010,

and the winner is

(when I was in a very dark and long tunnel) I came back to the Island , proudly displayed it on my cabinet and determined to make good for the Island. Tonight I will be celebrating with those who have helped to achieve so much of this. Recently, my son, Tristan, who has also been through a long and very dark tunnel, suggested we join forces. He graduated from Bournemouth University last year and now lives in Sydney. No problem there though as with modern technology we can shrink the world and in fact we talk more now than when he was in Bournemouth. What he and his graduate friends don’t know about social media simply isn’t worth knowing. So together with them and my other son Toby, of Cubic Mushroom we have set up AllthingsNetworking – our global brand. Wightbuzz stays as it is unique to the Island but all my members will also benefit from being members of Allthingsnetworking. ATN will  allow us to go national and global .as we network across the world. We will be able to deliver networking skills and business mentoring and training online. What a journey it has been but I can truly say tonight I will really celebrate as we start that fantastic new journey beyond the Island. I do hope many of you will join us as we start that journey. Pop over and sign up for our newsletter and see what we are doing. We do hope many of you will join us if you like what we are delivering. Yes it has been a bumpy ride and I am sure there might be the odd hiccup but the future is looking very bright. What is this thing called retirement. It certainly isn’t for me. I’m having way too much fun and meeting so many lovely people and now I’m even learning to blog!!!!

Susan and Lyn at the B2B expo

 

 

Coffee and cake

Coffee and cake

I love coffee and cake. Anyone following me on facebook will see that most of my business is done over coffee and cake. Why should that be a problem? Well to me it isn’t. However, there is someone who has a problem with it. That someone , I think, believes I should go suited and booted, clipboard in hand to meet my prospective clients. The truth is, my clients love doing business over coffee and cake. If I were to follow this gentleman’s advice, I wouldn’t be finding my target audience. Read more

MumsClub top 100 winner inspires first Isle of Wight Shock Cash Mob

Link

Recently I was delighted to be named as a winner in the grandmother section of the MumsClub top 100 mums. As a result I am privileged to be part of the Top 100 mums Facebook group where we exchange knowledge and ideas. I am very much enjoying getting  to know all these lovely ladies and hearing about their achievements.

I am known as rather a night owl and recently, having fallen asleep on the sofa during the evening, I woke at about 4 am. I couldn’t resist just checking the computer. I was very inspired  by the following you tube  clip posted by fellow winner, Karen Mercer.

Imagine my surprise when I reposted on my Wightbuzz members wall and immediately, member Julie Jones Evans was reposting on her wall. Suddenly, Julie and I were having a very buzzy conversation and 10 days later we hosted our first Shock cash mob.We managed to engage much media interest for which we are very grateful. We were interviewed on Vectis Radio, Isle of Wight radio, BBCradio Solent and we have been tweeted and face booked by them. On the Wight, formerly Ventnor Blog, and the County Press have also covered our story. Julie and I are both local independent traders and passionate about flying the shop local flag. The Isle of Wight has particular problems. Like most areas, redundancy has hit hard but unlike other areas, we are surrounded by the most expensive stretch of water in the world to cross. Many have used their entrepreneurial spirit to set up their own businesses. I support many of these via Wightbuzz, my own affordable networking group which has just celebrated its second birthday.

Our first Shock cash mob was a great success. We targeted Trade Winds in Scarrots Lane, Newport and Ian and Sheila Ferguson have reported that they had their best day of the year.
We used social media and word of mouth to invite people to meet us in Newport at a well known spot and to bring £5 they were willing to spend in a local independent trader. Only Julie and I knew the destination.

It was a short walk to Trade Winds. It was so successful that we are planning the next one on Sunday 9th December and our Shock Cash Mob group is growing in numbers.

Many of my Wightbuzz members attended as well as other shoppers. We met in a well known spot in Newport and got into the spirit

The event was a great success. Ventnor Blog and the County Press hailed it a success.

We hope to see lots of people joining us to shop local on Sunday 9th December

MumsClub top 100 Business Mums award

Business Mum Awards - Nominated 2012

Imagine my delight when, having been nominated in the Mums Club business awards, I was listed as a winner. After nomination, it went to a public vote. It all happened in such a busy week that I hardly had time to seek votes for myself. There was a major competition going on - Team Green Britain where David Green, of the Isle of Wight (where I live) was bidding for a £10,000 prize to be  used for the community and voting was fierce and in fact finished two hours before the Mums Club votes had to be in. I had spent all week on community votes so I was quite burnt out when it came to my own votes. I am thoroughly honoured to find myself voted in in position 25 of the top 100 and am grateful to all those who voted for me. I am now getting to know a new group of business friends as I learn more about the other 99 awards winners.